July 4, 2022
by Paxel adalah perusahaan logistik digital pertama di Indonesia. Sejak pertama kali diluncurkan tahun 2017 lalu, Paxel terus mengalami pertumbuhan. Bahkan di 2020 lalu, data pertumbuhan Paxel menunjukkan hingga 250% dibanding tahun sebelumnya. Sementara kenaikan volume pengiriman terjadi hingga 53,2% selama Ramadan 2022.
Dalam sebuah wawancara eksklusif dengan Wahyu Pratomo, IT Lead Paxel, dan Hanyda Marlene Sitio, IT Project Manager Paxel, mereka menceritakan perjalanan Paxel, khususnya dari segi teknologi dan transformasi digital, serta langkah apalagi yang akan dilakukan oleh Paxel untuk mempertahankan keberhasilannya.
Tidak pernah berhenti ber-progress
Bagi Wahyu dan Hany, pencapaian yang didapatkan Paxel selama lima tahun ini tentu sangat disyukuri. Oleh sebab itu, rasa terima kasih kepada para pelanggan yang sudah percaya pada setiap layanan Paxel ditunjukkan dengan keinginan untuk terus menjadi lebih baik ke depannya.
“Kita bersyukur banget, terutama Ramadan tahun ini. Cuma karena kita perusahaan berbasis teknologi, maka kita aiming-nya adalah selalu ber-progress, selalu untuk berkembang lebih. Jadi hopefully dari sini kita jadi ada lesson learning untuk kita grow lebih dari kita yang sekarang,” jelas Hany.
Hany pun menegaskan bahwa karena pada dasarnya Paxel adalah perusahaan yang driven by technology, maka Paxel akan terus mempelajari teknologi-teknologi lain yang mungkin bisa membantu Paxel untuk bisa accelerate lebih lagi.
“Kita rely on teknologi sebetulnya karena yang namanya mesin itu nggak pernah cape. Jadi di situ, banyak hal yang sudah diotomasi, manusia tinggal strategic plan-nya saja,” jelas Wahyu.
Pemanfaatan machine learning dan robotik di Paxel
Saat ini, Paxel telah memiliki rencana-rencana yang akan diterapkan untuk perbaikan ke depan, termasuk soal peningkatan teknologi. “Kita sedang mempersiapkan pemanfaatan machine learning dan robotik sehingga tidak hanya digitalisasi, tetapi logistik ini juga nantinya akan mencakup otomasi,” terang Wahyu,
Robotik dan otomasi ini akan membantu pemrosesan sistem menjadi lebih cepat, sehingga proses pengiriman dan barang sampai ke tangan konsumen juga lebih cepat. Selain itu, teknologi ini bisa menjamin keutuhan barang yang akhirnya membuat kepuasan konsumen terjaga.
Sementara dengan machine learning, data-data yang Paxel miliki dalam beberapa tahun terakhir dapat diolah dan digunakan untuk memproyeksi banyak hal, misalnya menentukan di kota mana Paxel sebaiknya membuka cabang, dengan mitra mana sebaiknya Paxel bekerja sama, hingga layanan seperti apa yang harus segera Paxel kembangkan.
“Machine learning akan bisa kasih kita informasi atau insight terkait pengambilan keputusan,” terang Wahyu.
Dua kunci utama dalam pengambilan keputusan
Namun dalam proses pengambilan keputusan (apalagi yang dibantu oleh teknologi), jika tidak didasari oleh landasan yang kuat, seringkali hal ini malah menjadi bumerang. Wahyu menjelaskan bahwa decision support system memang memberi kita data, tetapi saat pengambilan keputusan, semuanya kembali lagi pada manpower-nya.
“Sehingga kalau di Paxel, kita selalu punya dua patokan utama untuk pemilihan setiap teknologi yang akan kita pakai. Setiap perancangan tiap solusi, itu harus memenuhi dua faktor, yaitu valid dan reliable,” jelas Wahyu.
Solusi bisa saja valid, tetapi belum tentu reliable. Sebagai contoh, untuk menghitung jarak antara Bandung – Jakarta menggunakan penggaris tentu masih valid, tetapi tidak reliable. Berbeda dengan menghitung jarak Bandung – Jakarta menggunakan GPS, solusi seperti inilah yang termasuk valid dan reliable.
.
“Jadi patokan utama valid dan reliability ini memang kuncinya supaya teknologi yang kita gunakan tepat guna, tepat sasaran, dan mempermudah dan memperlancar bisnis pada akhirnya,” lanjut Wahyu.
Menggandeng vendor solusi teknologi
Untuk memaksimalkan budget, cost, dan waktu, Paxel tidak menutup kerjasama dengan vendor-vendor solusi teknologi yang ada. Menurut Wahyu, peran vendor solusi teknologi ini sangat diperlukan karena Paxel sendiri pun harus mengejar time to market.
Perjalanan Paxel menemukan vendor terbaik pun beragam. Bisa dari desk research, rekomendasi dari orang lain, hingga mendatangi sebuah expo. Semuanya sama baik, namun jika datang ke sebuah expo, Wahyu menilai bahwa prosesnya penentuannya akan lebih cepat karena pilihan solusi dari setiap masalah sudah tersedia dengan lengkap.
Oleh sebab itu, Paxel sebagai bukti nyata bahwa teknologi dapat meningkatkan efisiensi untuk operasi bisnisnya memercayai Digital Transformation Indonesia Conference dan Expo (DTI-CX) yang akan diselenggarakan tanggal 3-4 Agustus mendatang di JCC Senayan, agar bisa membantu Paxel dan perusahaan-perusahaan lain untuk mendapatkan informasi seputar teknologi dan transformasi digital.
“Hopefully DTI-CX ini bisa membantu kita dan company lainnya untuk bisa mendapatkan informasi yang lebih banyak untuk support transformasi digital di Indonesia,” dukung Hany.
Menyediakan layanan yang ramah lingkungan
Hany pun menyadari sebagai perusahaan yang bergerak di bidang logistik, maka sedikit banyak ada peran Paxel dalam menyumbang emisi karbon dan menambah sampah. Oleh sebab itu, Paxel secara resmi meluncurkan trial Paxel Electric (motor listrik) untuk mencapai target nol emisi karbon pada 2060, serta memiliki produk Paxel Recycle.
“Kita ingin menjadi company yang bertanggung jawab, makanya kita juga ingin bisa support seluruh ekosistem agar bisa lebih sustainable. Jadi nggak jadi company yang mencari keuntungan saja, tetapi juga bisa balance dengan hal-hal yang bisa membantu supaya kita menjadi lebih baik lagi dalam jangka panjangnya,” jelas Hany.
Sementara dari segi layanan terbaru, dalam waktu dekat Paxel akan meluncurkan Paxel Kargo yang bisa mengirim paket besar hingga 100 km.
“Biasanya kan kita kirim dengan barang kecil-kecil, nah ini yang besar,” tutup Wahyu.
***
DTI-CX adalah sebuah kegiatan expo dan konferensi yang diinisiasi oleh PT AdHouse Clarion Events (ACE) dan bertujuan untuk mempertemukan perusahaan-perusahaan, BUMN, dan pemerintah yang sedang mencari mitra teknologi untuk membantu dan menjalankan transformasi digital, baik dalam hal transformasi sumber daya manusia, transformasi bisnis, hingga transformasi data, dengan solusi yang paling sesuai.
Transformasi Digital di Perusahaan Logistik Digital Pertama di Indonesia – DTI
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Your Site Has Been Hacked
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Your Site Has Been Hacked
PLEASE FORWARD THIS EMAIL TO SOMEONE IN YOUR COMPANY WHO IS ALLOWED TO MAKE IMPORTANT DECISIONS!
We have hacked your website https://digitaltransformation.co.id and extracted your databases.
How did this happen?
Our team has found a vulnerability within your site that we were able to exploit. After finding the vulnerability we were able to get your database credentials and extract your entire database and move the information to an offshore server.
What does this mean?
We will systematically go through a series of steps of totally damaging your reputation. First your database will be leaked or sold to the highest bidder which they will use with whatever their intentions are. Next if there are e-mails found they will be e-mailed that their information has been sold or leaked and your https://digitaltransformation.co.id was at fault thusly damaging your reputation and having angry customers/associates with whatever angry customers/associates do. Lastly any links that you have indexed in the search engines will be de-indexed based off of blackhat techniques that we used in the past to de-index our targets.
How do I stop this?
We are willing to refrain from destroying your site’s reputation for a small fee. The current fee is $3000 in bitcoins (0.14 BTC).
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How do I get Bitcoins?
You can easily buy bitcoins via several websites or even offline from a Bitcoin-ATM.
What if I don’t pay?
If you decide not to pay, we will start the attack at the indicated date and uphold it until you do, there’s no counter measure to this, you will only end up wasting more money trying to find a solution. We will completely destroy your reputation amongst google and your customers.
This is not a hoax, do not reply to this email, don’t try to reason or negotiate, we will not read any replies. Once you have paid we will stop what we were doing and you will never hear from us again!
Please note that Bitcoin is anonymous and no one will find out that you have complied.
Your Site Has Been Hacked
PLEASE FORWARD THIS EMAIL TO SOMEONE IN YOUR COMPANY WHO IS ALLOWED TO MAKE IMPORTANT DECISIONS!
We have hacked your website https://digitaltransformation.co.id and extracted your databases.
How did this happen?
Our team has found a vulnerability within your site that we were able to exploit. After finding the vulnerability we were able to get your database credentials and extract your entire database and move the information to an offshore server.
What does this mean?
We will systematically go through a series of steps of totally damaging your reputation. First your database will be leaked or sold to the highest bidder which they will use with whatever their intentions are. Next if there are e-mails found they will be e-mailed that their information has been sold or leaked and your https://digitaltransformation.co.id was at fault thusly damaging your reputation and having angry customers/associates with whatever angry customers/associates do. Lastly any links that you have indexed in the search engines will be de-indexed based off of blackhat techniques that we used in the past to de-index our targets.
How do I stop this?
We are willing to refrain from destroying your site’s reputation for a small fee. The current fee is $3000 in bitcoins (0.14 BTC).
The amount(approximately): $3000 (0.14 BTC)
The Address Part 1: bc1qe4xvhksgapl3p76mm
The Address Part 2: fz7thdnmkeuxry08kjhcn
So, you have to manually copy + paste Part1 and Part2 in one string made of 42 characters with no space between the parts that start with “b” and end with “n” is the actually address where you should send the money to.
Once you have paid we will automatically get informed that it was your payment. Please note that you have to make payment within 72 hours after receiving this message or the database leak, e-mails dispatched, and de-index of your site WILL start!
How do I get Bitcoins?
You can easily buy bitcoins via several websites or even offline from a Bitcoin-ATM.
What if I don’t pay?
If you decide not to pay, we will start the attack at the indicated date and uphold it until you do, there’s no counter measure to this, you will only end up wasting more money trying to find a solution. We will completely destroy your reputation amongst google and your customers.
This is not a hoax, do not reply to this email, don’t try to reason or negotiate, we will not read any replies. Once you have paid we will stop what we were doing and you will never hear from us again!
Please note that Bitcoin is anonymous and no one will find out that you have complied.
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Our team is mostly interested in customer, administrative, and employee information which we have extracted through your databases once we got remote control over the server. It still needs to be sorted out but it will be well-organized once finished. First, we will be going through the emails/sms information and contacting the recipient how you held in disregard about their information being exposed to a hacking group when you could have stopped it. This would be detrimental to your personal image with these relationships with these people. Lastly, now that we have information not only will we be monetizing off it with our methods but made public or sold to other people that will do whatever they wish with the information also after we are done.
Now you can put a stop to this by paying a $3000 fee (0.11 BTC) in bitcoin. You can find our address by visiting https://blockchair.com/bitcoin/address/31o29SdN5c5fpPuy4WvHzkyT37RHUSA36Q where you can copy and paste the address or scan the QR code. We will be notified of payment which we will then delete the information we have obtained, patch the hole in the site/server which we got in and remove you from any future targeting in the future. You have 72 hours in doing so after viewing this message or the series of steps will commence. You can obtain bitcoin through such services such as paxful.com or do a search on bing.com